consumer insights

Retail Sales Growth Masks Consumer Pullback Across Key Categories

Retail Sales Growth Masks Consumer Pullback Across Key Categories
Retail Sales Growth Masks Consumer Pullback Across Key Categories
May 14, 2026  |  Economy

Retail sales rose again in April, but the latest government data showed consumers continuing to shift spending toward necessities while pulling back in several categories...

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Issuers Chase Top of Wallet Through Better Apps
Issuers Chase Top of Wallet Through Better Apps
May 14, 2026  |  Credit Cards

As credit card spending remains resilient across many consumer segments, issuers are confronting a more nuanced contest over where that spending ultimately lands: not simply...

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65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
65% Call Insurance Essential. Why Most Spending Isn’t So Clear-Cut 
April 22, 2026  |  Consumer Insights

Picture two families living four miles apart in the same mid-sized American city. Both earn about $85,000 a year. Both have two kids in elementary...

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Fed Beige Book Finds Tax Refund Relief Running Into Higher Gas Prices
Fed Beige Book Finds Tax Refund Relief Running Into Higher Gas Prices
April 15, 2026  |  Economy

The Federal Reserve’s latest Beige Book, released Wednesday (April 15), describes an economy that keeps growing even as businesses and households navigate mounting uncertainty and...

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Top-of-Wallet Credit Choices Have Moved to Mobile
Top-of-Wallet Credit Choices Have Moved to Mobile
April 15, 2026  |  Credit Cards

“Winning Top of Wallet: How Credit Card Apps Shape Choice,” a collaboration between PYMNTS Intelligence and Elan Credit Card, examines how the credit card mobile app...

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Nearly 4 in 10 Financially Stressed Shoppers Choose Walmart Over Amazon
Nearly 4 in 10 Financially Stressed Shoppers Choose Walmart Over Amazon
April 14, 2026  |  Consumer Insights

At the checkout counter, the biggest shift may not be how much consumers buy, but where they choose to buy it and which payment tools...

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The $42 Billion Checkout Opportunity Hiding in Plain Sight
The $42 Billion Checkout Opportunity Hiding in Plain Sight
April 10, 2026  |  Retail

“Embedded Offers: The Billion-Dollar Opportunity Inside Recent Consumer Spending” is a collaboration between PYMNTS Intelligence and FIS. Based on a Census-balanced survey of 2,754 U.S. consumers...

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When Everything Looks Like AI, Being Real Becomes the Advantage
When Everything Looks Like AI, Being Real Becomes the Advantage
April 08, 2026  |  artificial intelligence

Cookware brand Le Creuset paid a digital video artist to spend days shooting and hand-editing footage frame by frame. When the video went live, the...

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