The retailer relaunched its credit card program with consumer financing company Synchrony, continuing a collaboration that has been in place for more than 20 years, and rebranded the program as Dick’s Credit Card, the companies said in a Wednesday (May 6) press release.
The program was formerly known as the ScoreRewards Credit Card. Current cardholders’ existing accounts, balances, and ScoreCard Points and Rewards will carry over to the Dick’s Credit Card program automatically, according to the release.
The relaunched program includes two cards: a Dick’s Credit Card that can be used only at the retailer’s own stores and a Dick’s Mastercard that can be used anywhere Mastercard is accepted.
Both cards are integrated with the Dick’s ScoreCard loyalty program, provide automatic Gold status in that program after being used at a Dick’s store, and deliver 10% back in rewards on qualifying purchases at Dick’s stores.
The Dick’s Mastercard also provides 1% back in rewards everywhere else Mastercard is accepted, per the release.
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The Dick’s brands at which the Dick’s Credit Card can be used include Dick’s Sporting Goods, Dick’s House of Sport, Golf Galaxy, Golf Galaxy Performance Center, Public Lands and Going Going Gone!
“Introducing 10% back in ScoreCard Rewards is just one of the many ways we are enhancing the shopping experience for our members and evolving our credit offering,” Navdeep Gupta, chief financial officer at Dick’s Sport Goods, said in the release.
Darrell Owens, executive vice president and CEO, lifestyle at Synchrony, said in the release that the program includes enhanced rewards, flexible financing and digital account tools.
“Our role at Synchrony is to turn everyday purchases into real value for consumers, and this relaunch does exactly that for Dick’s athletes,” Owens said.
Synchrony reported in April that relationships via co-branded programs are contributing to both growth and engagement. The company said co-branded and dual cards now account for more than half of purchase volume, driven by refreshed value propositions and expanded capabilities, and reflecting deeper integration with digital commerce platforms.
