French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
Meta platforms operate on a tight feedback loop across its family of apps — Facebook, Instagram and WhatsApp. Content drives engagement. Engagement drives ad impressions....
Hightouch raised $150 million in a Series D funding round to continue expanding the capabilities of its agentic AI marketing platform. Get the Full Story...
PayPal has debuted PayPal Ads ID, which it calls an “advertising identifier” rooted in verified commerce relationships. Get the Full Story Complete the form to...
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...
OpenAI has reportedly begun offering ChatGPT advertising campaigns based on how many users click ads. Get the Full Story Complete the form to unlock this...
The Federal Trade Commission (FTC) and eight states have reached a settlement with three advertising agencies that they accused of unlawfully colluding on the placement...
OpenAI expects its nascent advertising business to generate $2.5 billion in revenue this year and surge to $100 billion by the end of the decade,...