Social Commerce

Social Commerce
LinkedIn Cuts 5% of Staff in Reorganization
May 13, 2026

LinkedIn is laying off 5% of its staff Wednesday (May 13), Reuters reported Wednesday, citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Social Commerce
TikTok Unleashes AI Agents on Its Ad Platform 
May 13, 2026

Running a campaign on TikTok used to mean a media buyer inside a dashboard, manually setting up creatives, adjusting bids and shifting budgets. TikTok wants artificial intelligence agents to own that work. Get the Full Story Complete the form to unlock this article and enjoy...

Social Commerce
TikTok GO Connects Travel Videos to Hotel Bookings
May 12, 2026

TikTok now enables users in the United States to book hotels, attractions and tours. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Social Commerce
AI Fakes the Founder and Keeps the Money
May 08, 2026

A video appeared on Instagram a few weeks ago: a granddaughter describing how her grandfather spent decades hand-stitching leather bags in a small workshop, his life’s work now available online for a limited time. The imagery was warm, the narration emotional, the backstory complete. It...

Social Commerce
Snap and Perplexity Cancel AI Integration Plans
May 06, 2026

Snap and Perplexity said Wednesday (May 6) that they amicably ended a partnership that would have integrated Perplexity’s artificial intelligence-powered answer engine into Snap’s Snapchat social media platform, The Wall Street Journal (WSJ) reported Wednesday. Get the Full Story Complete the form to unlock this...

Social Commerce
Pinterest’s AI Bet on Visual Search Begins Paying Off in Revenue
May 04, 2026

A decade of visual search data. A taste graph trained on hundreds of billions of interactions. Eighty billion monthly searches every month, half of them commercial. Pinterest has built the shortest path between inspiration and purchase of any platform online. The users are there. The...

Social Commerce
TikTok Shop on Track to Seize 10% of Retail Sales
April 29, 2026

TikTok Shop could increase its share of overall retail sales from 1% today to 10% in 2028, The Wall Street Journal reported Wednesday (April 29), citing data from Marshal Cohen, chief retail adviser at market research firm Circana. Get the Full Story Complete the form...

Social Commerce
X Money Tests Whether Social Commerce Can Hold Consumer Deposits
April 17, 2026

Social platforms have long influenced what consumers browse and buy, but the next step is to determine whether they can also hold the money that enables those decisions. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Social Commerce
Snap Embeds AI Across Ad Platform
February 04, 2026

Snap positioned artificial intelligence (AI) as the core lever for improving advertiser performance and driving more profitable growth during the fourth-quarter earnings call. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...