{"id":3719153,"date":"2026-05-12T04:00:05","date_gmt":"2026-05-12T08:00:05","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3719153"},"modified":"2026-05-11T20:28:00","modified_gmt":"2026-05-12T00:28:00","slug":"31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","title":{"rendered":"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals"},"content":{"rendered":"<p style=\"font-weight: 400;\">Apple Pay has spent 11 years teaching consumers to tap their phones at checkout, but the bigger story may be how many rivals are now benefiting from that lesson.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3719153#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2699550-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"free-articles-prompt-intro\">\n\t<h2 class=\"mb-2\">Get the Full Story\n\t<\/h2>\n\t<p class=\"mb-4\">Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required.\n\t<\/p>\n\t<div id='registrationContainer' class='container px-0'>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"firstName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"firstName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"firstName\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"lastName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"lastName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"lastName\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourTitle\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputTitle\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Title*\" value=\"\" type=\"text\" name=\"YourTitle\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCompany\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCompany\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"YourCompany\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control border-secondary\" id=\"inputEmail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"YourEmail\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCountry\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country*\" value=\"\" type=\"text\" name=\"YourCountry\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"inputEmailHidden\" value=\"\" type=\"hidden\" name=\"yourName\" \/>\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"email\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"newsLetterChoice\"><span class=\"wpcf7-form-control wpcf7-checkbox me-1\" id=\"checkNewsletter\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"newsLetterChoice[]\" value=\"yes\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">yes<\/span><\/span><\/span><\/span><span class=\"small\">Subscribe to our daily newsletter, PYMNTS Today.<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t<p class=\"small lh-base\" style=\"font-size:.9rem;\">By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3719153\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"46\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p style=\"font-weight: 400;\">A PYMNTS Intelligence report,\u00a0\u201c<a href=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2025\/10\/PYMNTS-Apple-Pay-@11-October-2025.pdf\">Apple Pay @11: Usage Is Up, but Competitors are Gaining Ground,<\/a>\u201d\u00a0shows that Apple Pay is still the best-known and most-used mobile wallet, but the market around it is moving fast. Based on a survey of 3,339 U.S. consumers, the study finds that Apple Pay in-store usage has doubled over the past year, while mobile wallet use overall has more than doubled.<\/p>\n<p style=\"font-weight: 400;\">The result is a more mature wallet market, one that gives Apple more volume but also gives Google Pay, PayPal, Cash App, Venmo and others a better shot at the checkout relationship.<\/p>\n<p style=\"font-weight: 400;\">Apple\u2019s advantage is still substantial. It owns the iPhone experience, sits inside a device used by nearly 60% of consumers and is accepted by 85% of merchants, according to the report. That should give Apple a powerful path to growth.<\/p>\n<p style=\"font-weight: 400;\">Yet the data also shows how hard consumer behavior can be to change. Apple Pay accounts for only 10% of eligible in-person purchases and under 5% of transactions overall. Its estimated in-store sales volume rose to $450 billion from $268 billion this year, but physical cards still dominate how consumers pay.<\/p>\n<p style=\"font-weight: 400;\">The competitive opening is simple. Consumers are warming up to mobile wallets, but they are not all choosing the same one.<\/p><div id=\"pymnt-730902684\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<ul>\n<li style=\"font-weight: 400;\">16% of consumers said they used Apple Pay in stores in the last week, twice the share that did so in 2024. Apple Pay is clearly gaining more regular users as mobile checkout becomes more familiar.<\/li>\n<li style=\"font-weight: 400;\">31% of consumers used a mobile wallet in a store in the last seven days, up from 14% in August 2024. That surge helps Apple, but it also broadens the market for rivals that can win specific use cases, rewards moments or platform loyalties.<\/li>\n<li style=\"font-weight: 400;\">Google Pay\u2019s in-store use rose to 8.9% from 3.5% last year, while PayPal reached 12.8% from 7.3% and Cash App reached 10% from 5.9%. Apple Pay remains ahead at 15.9%, but its lead is no longer the only story.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">For Apple, the optimistic read is that the wallet category is finally becoming a mainstream habit. Consumers are not just experimenting because a terminal accepts tap-to-pay.<\/p>\n<p style=\"font-weight: 400;\">They are returning because wallets feel fast, easy and secure. That gives Apple room to grow beyond early adopters, especially as millennials make mobile wallets part of everyday shopping and even baby boomers increase usage from a smaller base.<\/p>\n<p style=\"font-weight: 400;\">The challenge is that Apple helped build a market that competitors can now enter with sharper hooks. PayPal has a deep online payments brand. Cash App brings stored balances and peer-to-peer payment habits. Google Pay has Android distribution. Retailers and commerce platforms have their own incentives to keep shoppers inside their ecosystems.<\/p>\n<p style=\"font-weight: 400;\">The report also shows that wallets are changing the surface of checkout more than the underlying economics of payment. Debit and credit cards still fund many wallet transactions, and their overall shares have held roughly steady. Cash is the clearest loser, with mobile wallets nearly catching it for consumers\u2019 most recent in-store purchase.<\/p>\n<p style=\"font-weight: 400;\">That means the next phase of competition may not be about replacing cards. It may be about who controls the moment before the card is used. Apple has a head start, but the checkout screen is getting crowded.<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3719153;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Apple Pay has spent 11 years teaching consumers to tap their phones at checkout, but the bigger story may be how many rivals are now benefiting from that lesson. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3724384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[56033],"tags":[4247,5688,65045,13328,3758,9206,67601,133069,70065],"class_list":["post-3719153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-wallets","tag-apple","tag-apple-pay","tag-data-brief","tag-featured-news","tag-mobile-wallets","tag-news","tag-pymnts-intelligence","tag-pymnts-news","tag-the-data-point"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>31% Use Mobile Wallets In-Store as Apple Faces Faster Rivals<\/title>\n<meta name=\"description\" content=\"PYMNTS Intelligence finds Apple Pay is still the best-known and most-used mobile wallet, but the market around it is moving fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"Apple Pay has spent 11 years teaching consumers to tap their phones at checkout, but the bigger story may be how many rivals are now benefiting from that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/\" \/>\n<meta property=\"og:site_name\" content=\"PYMNTS.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pymnts\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pymnts\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T08:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PYMNTS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pymnts\" \/>\n<meta name=\"twitter:site\" content=\"@pymnts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/\"},\"author\":{\"name\":\"PYMNTS\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/person\\\/9f0152ca483ca33a5d8121739eadfe4b\"},\"headline\":\"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals\",\"datePublished\":\"2026-05-12T08:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/\"},\"wordCount\":559,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ApplePay-wallet-1.jpg\",\"keywords\":[\"Apple\",\"Apple Pay\",\"data brief\",\"Featured News\",\"Mobile Wallets\",\"News\",\"PYMNTS Intelligence\",\"PYMNTS News\",\"The Data Point\"],\"articleSection\":[\"Mobile Wallets\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/\",\"name\":\"31% Use Mobile Wallets In-Store as Apple Faces Faster Rivals\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ApplePay-wallet-1.jpg\",\"datePublished\":\"2026-05-12T08:00:05+00:00\",\"description\":\"PYMNTS Intelligence finds Apple Pay is still the best-known and most-used mobile wallet, but the market around it is moving fast.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ApplePay-wallet-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/ApplePay-wallet-1.jpg\",\"width\":1200,\"height\":720,\"caption\":\"Apple Pay wallet\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/mobile-wallets\\\/2026\\\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pymnts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#website\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/\",\"name\":\"PYMNTS.com\",\"description\":\"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pymnts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\",\"name\":\"PYMNTS\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PYMNTS_2023_logo_black-1.png\",\"contentUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PYMNTS_2023_logo_black-1.png\",\"width\":3329,\"height\":687,\"caption\":\"PYMNTS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pymnts\\\/\",\"https:\\\/\\\/x.com\\\/pymnts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/person\\\/9f0152ca483ca33a5d8121739eadfe4b\",\"name\":\"PYMNTS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"caption\":\"PYMNTS\"},\"description\":\"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pymnts\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pymnts-com\",\"https:\\\/\\\/x.com\\\/pymnts\"],\"url\":\"https:\\\/\\\/www.pymnts.com\\\/author\\\/pymnts\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"31% Use Mobile Wallets In-Store as Apple Faces Faster Rivals","description":"PYMNTS Intelligence finds Apple Pay is still the best-known and most-used mobile wallet, but the market around it is moving fast.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","og_locale":"en_US","og_type":"article","og_title":"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals | PYMNTS.com","og_description":"Apple Pay has spent 11 years teaching consumers to tap their phones at checkout, but the bigger story may be how many rivals are now benefiting from that","og_url":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","og_site_name":"PYMNTS.com","article_publisher":"https:\/\/www.facebook.com\/pymnts\/","article_author":"https:\/\/www.facebook.com\/pymnts","article_published_time":"2026-05-12T08:00:05+00:00","og_image":[{"width":1200,"height":720,"url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","type":"image\/jpeg"}],"author":"PYMNTS","twitter_card":"summary_large_image","twitter_creator":"@pymnts","twitter_site":"@pymnts","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#article","isPartOf":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/"},"author":{"name":"PYMNTS","@id":"https:\/\/www.pymnts.com\/#\/schema\/person\/9f0152ca483ca33a5d8121739eadfe4b"},"headline":"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals","datePublished":"2026-05-12T08:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/"},"wordCount":559,"publisher":{"@id":"https:\/\/www.pymnts.com\/#organization"},"image":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","keywords":["Apple","Apple Pay","data brief","Featured News","Mobile Wallets","News","PYMNTS Intelligence","PYMNTS News","The Data Point"],"articleSection":["Mobile Wallets"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.pymnts.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","url":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","name":"31% Use Mobile Wallets In-Store as Apple Faces Faster Rivals","isPartOf":{"@id":"https:\/\/www.pymnts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#primaryimage"},"image":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","datePublished":"2026-05-12T08:00:05+00:00","description":"PYMNTS Intelligence finds Apple Pay is still the best-known and most-used mobile wallet, but the market around it is moving fast.","breadcrumb":{"@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#primaryimage","url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","contentUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","width":1200,"height":720,"caption":"Apple Pay wallet"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pymnts.com\/"},{"@type":"ListItem","position":2,"name":"31% of Consumers Use Mobile Wallets In-Store as Apple Faces Faster Rivals"}]},{"@type":"WebSite","@id":"https:\/\/www.pymnts.com\/#website","url":"https:\/\/www.pymnts.com\/","name":"PYMNTS.com","description":"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.","publisher":{"@id":"https:\/\/www.pymnts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pymnts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pymnts.com\/#organization","name":"PYMNTS","url":"https:\/\/www.pymnts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pymnts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2023\/05\/PYMNTS_2023_logo_black-1.png","contentUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2023\/05\/PYMNTS_2023_logo_black-1.png","width":3329,"height":687,"caption":"PYMNTS"},"image":{"@id":"https:\/\/www.pymnts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pymnts\/","https:\/\/x.com\/pymnts"]},{"@type":"Person","@id":"https:\/\/www.pymnts.com\/#\/schema\/person\/9f0152ca483ca33a5d8121739eadfe4b","name":"PYMNTS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","caption":"PYMNTS"},"description":"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.","sameAs":["https:\/\/www.facebook.com\/pymnts","https:\/\/www.linkedin.com\/company\/pymnts-com","https:\/\/x.com\/pymnts"],"url":"https:\/\/www.pymnts.com\/author\/pymnts\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/pymnts.com\/mobile-wallets\/2026\/31-percent-of-consumers-use-mobile-wallets-in-store-as-apple-faces-faster-rivals\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":[],"rendered":"","tracker_url":"https:\/\/cdn.parsely.com\/keys\/pymnts.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/ApplePay-wallet-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3719153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/comments?post=3719153"}],"version-history":[{"count":2,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3719153\/revisions"}],"predecessor-version":[{"id":3724380,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3719153\/revisions\/3724380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/media\/3724384"}],"wp:attachment":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/media?parent=3719153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/categories?post=3719153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/tags?post=3719153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}