{"id":3724329,"date":"2026-05-11T19:58:14","date_gmt":"2026-05-11T23:58:14","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3724329"},"modified":"2026-05-12T22:41:10","modified_gmt":"2026-05-13T02:41:10","slug":"sofi-acquires-capital-markets-partner-primarybid","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/acquisitions\/2026\/sofi-acquires-capital-markets-partner-primarybid\/","title":{"rendered":"SoFi Acquires Capital Markets Partner PrimaryBid"},"content":{"rendered":"<p><a href=\"https:\/\/www.primarybid.com\/\">PrimaryBid<\/a>, a U.K. FinTech company that powers retail inclusion in global capital markets, has reportedly been acquired by <a href=\"https:\/\/www.sofi.com\/\">SoFi Technologies<\/a>.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div 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\/>\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"email\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"newsLetterChoice\"><span class=\"wpcf7-form-control wpcf7-checkbox me-1\" id=\"checkNewsletter\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"newsLetterChoice[]\" value=\"yes\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">yes<\/span><\/span><\/span><\/span><span class=\"small\">Subscribe to our daily newsletter, PYMNTS Today.<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t<p class=\"small lh-base\" style=\"font-size:.9rem;\">By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3724329\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/acquisitions\/2026\/sofi-acquires-capital-markets-partner-primarybid\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"56\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p>A message on PrimaryBid\u2019s <a href=\"https:\/\/www.primarybid.com\/\">website<\/a> dated Friday (May 8) says: \u201cPrimaryBid\u2019s technology has been acquired by SoFi Technologies Inc, a US-listed financial services company.\u201d<\/p>\n<p>Reached by PYMNTS, a SoFi spokesperson confirmed that SoFi has acquired the assets of PrimaryBid&#8217;s directed share program.<\/p>\n<p>Sky News City Editor Mark Kleinman reported in a Monday (May 11) <a href=\"https:\/\/news.sky.com\/story\/mark-kleinman-blog-see-the-latest-stories-from-sky-news-city-editor-13475361?postid=11672318#liveblog-body\">blog post<\/a> that PrimaryBid was founded in 2016 to aggregate orders from retail investors into a single block and that the company gained prominence during the COVID pandemic when there was a wave of emergency capital raisings.<\/p>\n<p>However, PrimaryBid has since been impacted by a slump in the London market for initial public offerings. Last year, one of its backers, London Stock Exchange Group (<a href=\"https:\/\/www.lseg.com\/en\">LSEG<\/a>), wrote down the value of its 7.2% stake in the company by 87%, according to the post.<\/p>\n<p>The agreement with SoFi will see PrimaryBid\u2019s independent status ended and most of its assets acquired by SoFi. The two companies already had a partnership agreement, per the post.<\/p><div id=\"pymnt-3050701928\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p>When PrimaryBid announced in February 2022 that it had closed a $190 million Series C funding round, PrimaryBid CEO and Co-Founder <a href=\"https:\/\/www.linkedin.com\/in\/anand-sambasivan-7634b421?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app\">Anand Sambasivan<\/a> said in a press release that the company aimed to use technology, data and advocacy to democratize <a href=\"https:\/\/www.pymnts.com\/news\/investment-tracker\/2022\/investment-platform-primary-bid-lands-190m-in-series-c\/\">public market offerings<\/a>.<\/p>\n<p>\u201cOur platform deepens that relationships public companies have with their stakeholders and helps them make their equity and debt offerings more inclusive,\u201d Sambasivan said.<\/p>\n<p>SoFi announced in October 2024 that was collaborating with PrimaryBid to launch a Directed Share Platform (DSP) called DSP2.0 that facilitates equity program management for companies looking to <a href=\"https:\/\/www.sofi.com\/press\/sofi-launches-directed-share-platform-u-s-ipos-capital-raises-powered-primarybid\/\">raise capital<\/a> in the United States.<\/p>\n<p>PYMNTS reported in April that SoFi\u2019s first quarter results showed that the company\u2019s platform strategy resulted in member growth, product adoption and cross-selling to deepen engagement across its <a href=\"https:\/\/www.pymnts.com\/earnings\/2026\/sofi-adds-1-1-million-members-as-cross-sell-gains-speed\/\">ecosystem<\/a>.<\/p>\n<p>SoFi CEO <a href=\"https:\/\/www.linkedin.com\/in\/anthonynoto\">Anthony Noto<\/a> said during an April earnings call that the first quarter \u201cclearly demonstrates the effectiveness of our Everything Financial Services app strategy and our ability to build deeper multiproduct relationships with members, which in turn will drive a higher lifetime value.\u201d<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3724329;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>PrimaryBid, a U.K. FinTech company that powers retail inclusion in global capital markets, has reportedly been acquired by SoFi Technologies. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3724345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[67263],"tags":[4055,9617,7617,9206,68742,133069,9237,5299,10835],"class_list":["post-3724329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","tag-b2b","tag-b2b-payments","tag-fintech","tag-news","tag-primarybid","tag-pymnts-news","tag-sofi","tag-whats-hot","tag-whats-hot-in-b2b"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SoFi Acquires Capital Markets Partner PrimaryBid<\/title>\n<meta name=\"description\" content=\"PrimaryBid, a U.K. FinTech company that powers retail inclusion in global capital markets, has reportedly been acquired by SoFi Technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/acquisitions\/2026\/sofi-acquires-capital-markets-partner-primarybid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoFi Acquires Capital Markets Partner PrimaryBid | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"PrimaryBid, a U.K. FinTech company that powers retail inclusion in global capital markets, has reportedly been acquired by SoFi Technologies. 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