{"id":3731924,"date":"2026-05-14T06:00:00","date_gmt":"2026-05-14T10:00:00","guid":{"rendered":"https:\/\/www.pymnts.com\/?post_type=nw_announcement&#038;p=3731924"},"modified":"2026-05-13T22:08:10","modified_gmt":"2026-05-14T02:08:10","slug":"wink-to-showcase-biometric-identity-experiences-on-elo-devices-at-nra-show-2026","status":"publish","type":"nw_announcement","link":"https:\/\/www.pymnts.com\/newswire-announcements\/wink-to-showcase-biometric-identity-experiences-on-elo-devices-at-nra-show-2026\/","title":{"rendered":"Wink to Showcase Biometric Identity Experiences on Elo Devices at NRA Show 2026"},"content":{"rendered":"<p><a href=\"http:\/\/www.wink.cloud\/\">Wink<\/a> will showcase its biometric identity technology in the <a href=\"http:\/\/www.elotouch.com\/point-of-sale?utm_source=google&#038;utm_medium=cpc&#038;utm_term=na&#038;utm_campaign=na%3Edsa%3Esolutions&#038;utm_content=points%20of%20sale&#038;utm_id=&#038;gad_source=1&#038;gad_campaignid=21067246723&#038;gbraid=0AAAAAD_n75ghlqiWn0vEgqvObfmk3_h-9&#038;gclid=CjwKCAjwn4vQBhBsEiwAq3hhN27IrMVWuRsEc4JD_d_pED9mxRpbc8TgMEIye41fAO1PhJ5U1M4GqRoC-xwQAvD_BwE\">Elo<\/a> booth #6045 at the National Restaurant Association Show 2026, taking place May 16\u201319 at McCormick Place. The demonstration will highlight how biometric-enabled interactions can be experienced across self-service kiosks and point-of-sale environments provided by Elo, now part of Zebra Technologies.<\/p>\n<p>Exploring Biometric Experiences at the Point of Interaction<br \/>\nWithin the Elo booth, Wink\u2019s biometric platform will be demonstrated on camera-equipped Elo devices, showcasing how businesses can introduce biometric-driven interactions\u2014such as check-in, loyalty recognition, and streamlined checkout\u2014into existing self-service and point-of-sale workflows.<br \/>\nThe experience spans Elo\u2019s kiosks, POS terminals, and customer-facing displays, illustrating how users can identify themselves with a simple glance to access loyalty profiles, initiate transactions, and personalize their experience in a single, seamless interaction.<\/p>\n<p>This approach is particularly relevant for high-traffic environments like quick-service restaurants and retail, where speed and efficiency are critical. Traditional steps, such as swiping cards, scanning codes, or entering phone numbers, can introduce delays during peak periods. The Wink-powered experience demonstrates an alternative \u201clook-and-go\u201d interaction model designed to streamline these processes while supporting more personalized engagement.<\/p>\n<p>\u201cBiometric identity is transforming how businesses interact with their customers, and this <a href=\"http:\/\/wink.cloud\/partners\/elo\">partnership<\/a> with Elo makes it easier than ever to deploy,\u201d said Matt Marino, president of WinkPay. \u201cFor both merchants and ISVs looking to deploy smarter, more secure personalized experiences, Elo devices running WinkPay deliver faster, smarter transactions out of the box, and for the first time, merchants don\u2019t need to buy anything new to get there.\u201d<\/p>\n<p>The Wink demo will be featured as part of Elo\u2019s broader booth experience, which highlights solutions across front-of-house and back-of-house restaurant workflows\u2014including self-order kiosks, POS systems, kitchen display systems, digital engagement, and supply chain.<\/p>\n<p>\u201cElo has always been about creating technology that brings businesses closer to their customers,\u201d said Kelsey DeMarcus, payment partnership manager at Elo. \u201cWink\u2019s biometric identity platform gives operators across restaurants, retail, grocery, and hospitality a powerful new way to reduce friction, increase throughput, and build deeper customer relationships\u2014right at the point of interaction.\u201d<\/p>\n<p>Positioned within this environment, the demonstration provides context for how biometric technology can integrate alongside existing restaurant systems, supporting more connected and efficient guest experiences.<\/p>\n<p>See It Live at NRA 2026<br \/>\nAttendees can experience Wink\u2019s biometric technology in action within the Elo booth #6045 at the National Restaurant Association Show 2026.<\/p>\n<p><strong>About Wink<\/strong><br \/>\nWink is the leading biometric identity platform for commerce, enabling businesses to recognize and authenticate customers through secure, AI-powered facial identification. Wink\u2019s technology transforms everyday transactions into personalized experiences\u2014powering faster payments, automatic loyalty recognition, and deeper customer engagement across retail, restaurants, hospitality, and grocery. WinkPay is the SDK solution from Wink allowing merchants, ISVs and ISOs to build their own experiences under their own brand, powered by the Wink\u2019s biometric identity and payments platform under the hood. Learn more at wink.cloud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wink demonstrates face-based loyalty, payments, and personalization on Elo kiosks and POS terminals at NRA Show 2026, booth #6045, May 16\u201319 in Chicago.<\/p>\n","protected":false},"author":102931,"featured_media":3731922,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"press_contact_first_name":"Stephanie","press_contact_last_name":"Barrueto","press_contact_title":"Head of Marketing","press_contact_company":"Wink","press_contact_email":"marketing@wink.cloud","press_contact_phone":"9724688510","meta_description":"Wink demos biometric identity on Elo kiosks and POS terminals at NRA Show 2026. See how one glance enables payments, loyalty, and personalization at booth #6045.","keywords":"","spt_article_id":"bQHC_MviSb7oL8KaMeRwA","company_logo":3731923,"package_name":"Plus","spt_editor_url":"https:\/\/newswire.pymnts.com\/articles\/bQHC_MviSb7oL8KaMeRwA","footnotes":"","pymnts_footnotes":""},"tags":[],"class_list":["post-3731924","nw_announcement","type-nw_announcement","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wink to Showcase Biometric Identity Experiences on Elo Devices at NRA Show 2026 | PYMNTS.com<\/title>\n<meta name=\"description\" content=\"Wink demos biometric identity on Elo kiosks and POS terminals at NRA Show 2026. 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