{"id":3735345,"date":"2026-05-14T18:03:52","date_gmt":"2026-05-14T22:03:52","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3735345"},"modified":"2026-05-14T18:03:52","modified_gmt":"2026-05-14T22:03:52","slug":"martha-stewart-wants-ai-to-run-your-home","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/martha-stewart-wants-ai-to-run-your-home\/","title":{"rendered":"Martha Stewart Wants AI to Run Your Home"},"content":{"rendered":"<p>Martha Stewart has spent decades telling Americans how to take care of their homes. Now she wants artificial intelligence to do it for them.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3735345#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2699550-o1\" \/><input type=\"hidden\" 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completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3735345\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/martha-stewart-wants-ai-to-run-your-home\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"176\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p><a href=\"https:\/\/hinthome.com\/waitlist\/\" target=\"_blank\" rel=\"noopener\">Hint<\/a> is an AI-powered home management platform that monitors properties for maintenance needs, expiring insurance policies, high utility bills and repair risks before they become emergencies. Stewart co-founded the company, which <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260512987617\/en\/Martha-Stewart-Announces-Hint-a-New-Home-Management-Platform-Built-on-Human-Expertise-and-AI\">raised<\/a> $10 million in seed funding led by Slow Ventures, with participation from Montauk Capital, Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey and Brian Kelly, founder of The Points Guy. Hint launches on desktop and iOS this summer.<\/p>\n<p>The setup is disarmingly simple. \u201cThe first thing you do is give us your address,\u201d co-founder and home-services veteran <a href=\"https:\/\/www.linkedin.com\/in\/yihhanma\/\" target=\"_blank\" rel=\"noopener\">Yih-Han Ma<\/a> <a href=\"https:\/\/fortune.com\/2026\/05\/13\/exclusive-martha-stewart-ai-startup-hint-seed-funding-slow-ventures\/\">told<\/a> Fortune. \u201cThat\u2019s it.\u201d From there, Hint then draws on public data covering the property, local weather, soil, air quality and listings. Users can also upload inspection reports, warranties, bills and insurance policies.<\/p>\n<h2>The Asset Nobody Manages<\/h2>\n<p>The home is most Americans\u2019 largest financial asset. The Harvard Joint Center for Housing Studies <a href=\"https:\/\/www.jchs.harvard.edu\/press-releases\/remodeling-growth-set-downshift-late-2026\">projected<\/a> annual homeowner spending on improvements and maintenance would reach $522 billion by the end of 2026. Most of that spending is reactive. A pipe bursts. An HVAC system fails. A roof inspection gets skipped until the next buyer\u2019s agent orders one.<\/p>\n<p>Hint\u2019s pitch is that the more valuable position isn\u2019t connecting homeowners to contractors after something breaks. It\u2019s getting to them before they ever need to search. Platforms like Angi and Thumbtack have built large businesses on the former. Hint is betting on the latter.<\/p>\n<p>Stewart told Fortune she\u2019d wanted to build something like this for years. \u201cThe technology wasn\u2019t ready for my vision. Hint is,\u201d she said. Her fingerprints are throughout the product, from the name to the app\u2019s visual language to guides she wrote that the system pulls from directly.<\/p><div id=\"pymnt-1397650282\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<h2>The Incentive Problem<\/h2>\n<p>The venture has a structural tension its own lead investor flagged before writing the check. When Hint connects homeowners to products or services, it may earn affiliate or transaction fees. That\u2019s a setup that has undermined the independence of consumer recommendation platforms before.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kevcoll\/\" target=\"_blank\" rel=\"noopener\">Kevin Colleran<\/a>, co-founder and managing director at Slow Ventures, told Fortune he pushed hard on this point. \u201cOnce your bottom line depends on referral fees and take-rates, it becomes very hard to resist nudging people toward whoever pays you the most,\u201d Colleran said. Hint\u2019s stated position is that its recommendations are blind to commercial arrangements. Colleran said that principle was a condition of his investment.<\/p>\n<p>Hint isn\u2019t alone in the space. <a href=\"https:\/\/www.honeyhomes.com\/\" target=\"_blank\" rel=\"noopener\">Honey Homes<\/a> <a href=\"https:\/\/www.businesswire.com\/news\/home\/20240516002984\/en\/Honey-Homes-Raises-%249.25-Million-in-Series-A-1-Funding-For-Fast-Growing-Home-Upkeep-Membership\">raised<\/a> a $9.25 million Series A-1 in 2024 for a membership model built around dedicated handypeople, while <a href=\"https:\/\/birdwatch.com\/\" target=\"_blank\" rel=\"noopener\">Birdwatch<\/a> <a href=\"https:\/\/birdwatch.com\/birdwatch-seed-round\/\">raised<\/a> $3.2 million in seed funding for an autopilot approach to home care that same year. Both rely on human labor. Hint\u2019s argument is that AI removes the cost structure that has kept concierge-style home services from scaling.<\/p>\n<h2>The Broader Bet<\/h2>\n<p>The category Hint is entering reflects a shift in how investors are thinking about consumer AI. Content generation and conversational interfaces have attracted most of the attention. Hint\u2019s investors are backing a different model: AI that manages ongoing financial and operational complexity on the homeowner\u2019s behalf rather than answering questions when asked.<\/p>\n<p>Hint\u2019s summer launch will test that thesis against a market that has frustrated well-funded competitors. The company hasn\u2019t disclosed pricing.<\/p>\n<p><em>For all PYMNTS AI coverage, subscribe to the daily <\/em><a href=\"https:\/\/www.pymnts.com\/subscribe\/\">AI\u00a0Newsletter<\/a><em>.<\/em><\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3735345;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Martha Stewart has spent decades telling Americans how to take care of their homes. Now she wants artificial intelligence to do it for them. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3735384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[65579],"tags":[9498,168633,48616,10330,9206,133069],"class_list":["post-3735345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","tag-ai","tag-hint","tag-home-maintenance","tag-martha-stewart","tag-news","tag-pymnts-news"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Martha Stewart Wants AI to Run Your Home<\/title>\n<meta name=\"description\" content=\"Martha Stewart co-founded Hint, an AI home management platform that tracks maintenance needs, insurance gaps and repair risks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/martha-stewart-wants-ai-to-run-your-home\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martha Stewart Wants AI to Run Your Home | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"Martha Stewart has spent decades telling Americans how to take care of their homes. 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PYMNTS.com","og_description":"Martha Stewart has spent decades telling Americans how to take care of their homes. 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