{"id":3742914,"date":"2026-05-18T15:32:44","date_gmt":"2026-05-18T19:32:44","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3742914"},"modified":"2026-05-18T15:34:24","modified_gmt":"2026-05-18T19:34:24","slug":"carvana-makes-shift-into-new-car-business","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/carvana-makes-shift-into-new-car-business\/","title":{"rendered":"Carvana Makes Shift Into New Car Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Used-car giant <\/span><a href=\"https:\/\/www.wsj.com\/business\/autos\/carvana-grew-into-a-used-car-titan-its-new-car-sales-project-has-dealers-rattled-9ddf1eee?mod=business_lead_story\"><span style=\"font-weight: 400;\">Carvana<\/span><\/a><span style=\"font-weight: 400;\"> is reportedly making a push into the new vehicle market.<\/span><\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" 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our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3742914\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/carvana-makes-shift-into-new-car-business\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"70\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p><span style=\"font-weight: 400;\">As The Wall Street Journal (WSJ) <\/span><a href=\"https:\/\/www.wsj.com\/business\/autos\/carvana-grew-into-a-used-car-titan-its-new-car-sales-project-has-dealers-rattled-9ddf1eee?mod=business_lead_story\"><span style=\"font-weight: 400;\">reported<\/span><\/a><span style=\"font-weight: 400;\"> Monday (May 18), the company has acquired a network of seven <\/span><a href=\"https:\/\/www.stellantis.com\/en\"><span style=\"font-weight: 400;\">Stellantis<\/span><\/a><span style=\"font-weight: 400;\"> dealerships, a move that the report said is disrupting traditional sales models while alarming established franchise owners.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This expansion began with a pilot earlier this year when Carvana purchased a dealership in Casa Grande, Arizona. By last month, that location had become the top-selling Chrysler, Jeep, Ram, and Dodge dealer in the U.S.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monthly sales surged from roughly 30 to 50 vehicles to 350 under Carvana\u2019s management, according to Stellantis figures shared with dealers and seen by WSJ.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report said this growth is driven by applying the company\u2019s digital playbook \u2014 featuring no-haggle pricing and remote, couch-based transactions \u2014 to new-car sales. It\u2019s what attracted customer Joshua Higginbotham of Kansas City.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI\u2019m sure I could\u2019ve gone into a dealership, got some more gray hairs, and negotiated it down to whatever Carvana had it at or lower, but I\u2019m not going to do that to save $1,000 or even a few thousand dollars,\u201d he told WSJ.<\/span><\/p><div id=\"pymnt-1412017099\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p><span style=\"font-weight: 400;\">So far, Stellantis is the only carmaker to have allowed Carvana to become a franchised dealer. This move, the report added, has been tough to swallow for traditional dealers who sell Stellanis brands like Dodge and Chrysler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cStellantis dealers are in an uproar over this,\u201d said South Florida Jeep-Ram dealer GianMarco Taverna. He added that he doesn\u2019t mind Carvana\u2019s entry into business, provided Stellantis sticks to policies keeping a single dealer from growing too large.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt is up to us to compete and figure it out,\u201d Taverna said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, used cars remain Carvana\u2019s bread and butter, with the company recently reporting <\/span><a href=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/carvana-sets-records-as-inflation-drives-used-car-demand\/\"><span style=\"font-weight: 400;\">new quarterly records<\/span><\/a><span style=\"font-weight: 400;\"> after it sold 187,393 retail units and took in revenues of $6.4 billion. Those figures marked respective year-over-year increases of 40% and 52%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company\u2019s move into the new car business comes as other digital players are entering the realm of physical auto sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/www.hertz.com\/us\/en\"><span style=\"font-weight: 400;\">Hertz<\/span><\/a><span style=\"font-weight: 400;\"> recently announced the launch of a <\/span><a href=\"https:\/\/www.pymnts.com\/partnerships\/2026\/hertz-teams-with-ebay-to-drive-more-digital-auto-sales\/\"><span style=\"font-weight: 400;\">dedicated Hertz showroom<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><a href=\"https:\/\/www.ebay.com\/\"><span style=\"font-weight: 400;\">eBay\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> platform, bringing more than 8,000 \u201cHertz Certified\u201d vehicle listings to the eCommerce seller\u2019s automotive marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And <\/span><a href=\"https:\/\/www.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"> has reportedly begun expanding its <\/span><a href=\"https:\/\/www.pymnts.com\/amazon\/2026\/amazon-autos-ramps-up-focus-on-new-car-sales\/\"><span style=\"font-weight: 400;\">automove program<\/span><\/a><span style=\"font-weight: 400;\"> as it focuses on forming more partnerships with vehicle sellers.<\/span><\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3742914;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Used-car giant Carvana is reportedly making a push into the new vehicle market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3743074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[11436],"tags":[9476,16700,13759,9206,133069,64785,19810,5299],"class_list":["post-3742914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-auto-sales","tag-car-sales","tag-carvana","tag-news","tag-pymnts-news","tag-stellantis","tag-used-cars","tag-whats-hot"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Carvana Makes Shift Into New Car Business<\/title>\n<meta name=\"description\" content=\"Used-car giant Carvana is reportedly making a push into the new vehicle market. 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