{"id":3742984,"date":"2026-05-18T19:05:49","date_gmt":"2026-05-18T23:05:49","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3742984"},"modified":"2026-05-18T19:05:49","modified_gmt":"2026-05-18T23:05:49","slug":"publicis-aims-to-create-smarter-ai-agents-with-2-billion-liveramp-deal","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/publicis-aims-to-create-smarter-ai-agents-with-2-billion-liveramp-deal\/","title":{"rendered":"Publicis Aims to Create Smarter AI Agents With $2 Billion LiveRamp Deal"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">French advertising company <\/span><a href=\"https:\/\/www.publicisgroupe.com\/en\/splash-en\"><span style=\"font-weight: 400;\">Publicis<\/span><\/a><span style=\"font-weight: 400;\"> has acquired artificial intelligence data platform <\/span><a href=\"https:\/\/liveramp.com\/\"><span style=\"font-weight: 400;\">LiveRamp<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3742984#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2699550-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input 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you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3742984\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/publicis-aims-to-create-smarter-ai-agents-with-2-billion-liveramp-deal\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"250\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p><span style=\"font-weight: 400;\">The $2.2 billion deal is aimed at making Publicis a \u201cleader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation,\u201d the companies said in a Sunday (May 17) <\/span><a href=\"https:\/\/liveramp.com\/news\/publicis-to-acquire-liveramp-to-accelerate-data-co-creation-for-smarter-agents\"><span style=\"font-weight: 400;\">news release<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the release noted, LiveRamp\u202fis a global data collaboration platform that let companies \u201cunify, manage, and activate\u201d data across the digital space, connecting more than 25,000 publisher domains and 500+ technology and data partners in 14 markets. It also allows brands, retailers, media platforms and data providers to safely and effectively collaborate and connect data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.wsj.com\/business\/deals\/frances-publicis-to-acquire-liveramp-for-2-55-billion-in-ai-push-fd04a740?mod=business_feat1_deals_pos1\"><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> by The Wall Street Journal (WSJ) about the deal characterized the acquisition as Publicis trying to tap a rising demand from companies that want to transform their businesses by deploying AI agents that can complete tasks autonomously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe did not need LiveRamp to win in the marketing space,\u201d Publicis CEO and Chairman <\/span><span style=\"font-weight: 400;\">Arthur Sadoun<\/span><span style=\"font-weight: 400;\"> told WSJ. \u201cWhere LiveRamp plus Publicis is going to make a difference is in the agentic space, in this new market where there is huge opportunity because there is a huge barrier created by data.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">LiveRamp allows companies in different industries to scan data across different sources and transform them into actionable data assets, the report added.<\/span><\/p><div id=\"pymnt-3657234567\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<p><span style=\"font-weight: 400;\">\u201cThere is no way you can win with agents if you don\u2019t have the right and differentiated data,\u201d Sadoun said. \u201cFor agents to be competitive and to work, they have to run on good data, data that is unique, actionable, connected.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other agentic AI news, PYMNTS wrote Monday about the technology\u2019s use in the banking world, following <\/span><a href=\"https:\/\/www.fiserv.com\/en.html\"><span style=\"font-weight: 400;\">Fiserv\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> launch of agentOS, an operating system that lets financial institutions <\/span><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/fiserv-and-openai-bring-frontier-ai-to-banks\/\"><span style=\"font-weight: 400;\">deploy and manage AI agent<\/span><\/a><span style=\"font-weight: 400;\">s across core banking, payments and servicing workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The infrastructure here, that report added, is <\/span><a href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/ai-agents-turn-open-banking-into-an-accountability-test\/\"><span style=\"font-weight: 400;\">\u201cmoving faster than the rules,\u201d<\/span><\/a><span style=\"font-weight: 400;\">\u00a0with the <\/span><a href=\"https:\/\/financialdataexchange.org\/\"><span style=\"font-weight: 400;\">Financial Data Exchange<\/span><\/a><span style=\"font-weight: 400;\"> launching an initiative focused on what happens when AI agents handle consumer financial data autonomously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe problem it is trying to solve is structural. When a consumer connects a bank account to a third-party app, the consent is visible and deliberate,\u201d PYMNTS added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen an <\/span><a href=\"https:\/\/www.pymnts.com\/tag\/ai-agents\/\"><span style=\"font-weight: 400;\">AI agent<\/span><\/a><span style=\"font-weight: 400;\"> does the same thing on a consumer\u2019s behalf, the questions multiply: who authorized the agent, what data can it access, how is that permission tracked and who is liable when something goes wrong. The standards that govern consumer financial data sharing today were not written for that scenario.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3742984;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3743587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[65579],"tags":[8758,4507,158249,9498,23203,9206,70251,133069,5299],"class_list":["post-3742984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","tag-acquisitions","tag-advertising","tag-agentic-ai","tag-ai","tag-liveramp","tag-news","tag-publicis","tag-pymnts-news","tag-whats-hot"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publicis Aims for Smarter AI Agents With $2 Billion LiveRamp Deal<\/title>\n<meta name=\"description\" content=\"French advertising company Publicis has acquired AI data platform LiveRamp for $2.2 billion, making it a \u201cleader in data co-creation.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/publicis-aims-to-create-smarter-ai-agents-with-2-billion-liveramp-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis Aims to Create Smarter AI Agents With $2 Billion LiveRamp Deal | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"French advertising company Publicis has acquired artificial intelligence data platform LiveRamp. The $2.2 billion deal is aimed at making Publicis a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pymnts.com\/artificial-intelligence-2\/2026\/publicis-aims-to-create-smarter-ai-agents-with-2-billion-liveramp-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"PYMNTS.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pymnts\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pymnts\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T23:05:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/Publicis-LiveRamp-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PYMNTS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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