{"id":3745630,"date":"2026-05-19T11:46:19","date_gmt":"2026-05-19T15:46:19","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=3745630"},"modified":"2026-05-19T22:25:01","modified_gmt":"2026-05-20T02:25:01","slug":"online-sales-jump-10percent-consumers-lean-into-digital-shopping","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","title":{"rendered":"Online Sales Jump as Shoppers Hunt for Control"},"content":{"rendered":"<p>The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent.<\/p><div\r\n\tid=\"article-paywall-overlay\"\r\n\tclass=\"d-none\"\r\n>\r\n\t<div id=\"article-paywall-content\" class=\"my-4\">\r\n\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f2699550-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"2699550\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/3745630#wpcf7-f2699550-o1\" method=\"post\" class=\"wpcf7-form init pymnts-article-paywall-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"2699550\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f2699550-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"free-articles-prompt-intro\">\n\t<h2 class=\"mb-2\">Get the Full Story\n\t<\/h2>\n\t<p class=\"mb-4\">Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required.\n\t<\/p>\n\t<div id='registrationContainer' class='container px-0'>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"firstName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"firstName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"firstName\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"lastName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"lastName\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"lastName\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourTitle\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputTitle\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Title*\" value=\"\" type=\"text\" name=\"YourTitle\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCompany\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCompany\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"YourCompany\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control border-secondary\" id=\"inputEmail\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"YourEmail\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"YourCountry\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control border-secondary\" id=\"inputCountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Country*\" value=\"\" type=\"text\" name=\"YourCountry\" \/><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"inputEmailHidden\" value=\"\" type=\"hidden\" name=\"yourName\" \/>\n\t\t\t<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"email\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"newsLetterChoice\"><span class=\"wpcf7-form-control wpcf7-checkbox me-1\" id=\"checkNewsletter\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"newsLetterChoice[]\" value=\"yes\" checked=\"checked\" \/><span class=\"wpcf7-list-item-label\">yes<\/span><\/span><\/span><\/span><span class=\"small\">Subscribe to our daily newsletter, PYMNTS Today.<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t<p class=\"small lh-base\" style=\"font-size:.9rem;\">By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/privacy-policy\/\">Privacy Policy<\/a> and <a class=\"fw-bold\" href=\"https:\/\/pymnts-com-develop.go-vip.net\/terms-conditions\/\">Terms and Conditions<\/a>.\n\t\t\t\t<\/p>\n\t\t\t\t<p><input id='hiddenPath' type='hidden' name='path' value='' \/><input type='hidden' name='userDeviceId' id='userDeviceId' \/><input type='hidden' name='pageTitle' id='pageTitle' \/>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div id='formButtonRow' class='container mt-1 px-0'>\n\t\t\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-dark text-uppercase py-2 px-5 small\" id=\"theSubmitButton\" type=\"submit\" value=\"Submit\" \/>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><input type=\"hidden\" name=\"post_id\" value=\"3745630\" \/><input type=\"hidden\" name=\"source\" value=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/\" \/><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"59\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\r\n\t<\/div>\r\n<\/div>\r\n<div id=\"article-paywall-hidden-content\">\r\n\t\n<p>It may be that 16.9% of all retail sales now happen online. The read-across is that price comparisons and payments choice across digital channels are a pressure valve of sorts for consumers.<\/p>\n<p>That figure, from the <a href=\"https:\/\/www.census.gov\/\">Census Bureau<\/a>\u2019s first-quarter <a href=\"https:\/\/www.census.gov\/retail\/ecommerce.html\">retail eCommerce report<\/a>, points to a trend that is increasingly structural. Adjusted eCommerce sales reached $326.7 billion in Q1, rising 9.8% year over year, while total retail sales increased 3.9%. Sequentially, eCommerce climbed 2.7% versus 1.5% for overall retail.<\/p>\n<p>A first read of the data could suggest consumer resilience. A closer read indicates that consumers remain under pressure, but they continue to direct spending toward channels that offer greater control over household budgets.<\/p>\n<p>That interpretation lines up with <a href=\"https:\/\/www.pymnts.com\/pymnts-intelligence\/\">PYMNTS Intelligence<\/a> findings.<\/p>\n<p>In \u201c<a href=\"https:\/\/www.pymnts.com\/study_posts\/the-new-checkout-crimped-consumers-lean-into-online-retail-and-digital-wallets\/\">The New Checkout: Crimped Consumers Lean Into Online Retail and Digital Wallets<\/a>,\u201d PYMNTS found that financial strain is influencing not just how much consumers spend, but how they shop and pay. The report found that consumers experiencing higher financial stress were more likely to turn to online retail channels, suggesting convenience and value are becoming increasingly intertwined.<\/p><div id=\"pymnt-1944286353\" class=\"pymnt-content pymnt-entity-placement\" style=\"margin-top: 50px;\"><p style=\"text-align:center\">Advertisement: Scroll to Continue<\/p><script async type=\"text\/javascript\" id=\"dianomi_context_script\" src=\"https:\/\/www.dianomi.com\/js\/contextfeed.js\"><\/script> \r\n<div class=\"dianomi_context\" data-dianomi-context-id=\"4329\"><\/div><\/div>\n<h2><strong>Reinforcing Digital Habits<\/strong><\/h2>\n<p>The broader retail environment remains measured.<\/p>\n<p>Consumers continue balancing higher living costs and tighter household economics while making tradeoffs across categories. PYMNTS Intelligence found that financially stressed shoppers are not necessarily reducing transaction sizes. Instead, they appear to be consolidating spending and becoming more deliberate about purchase decisions.<\/p>\n<p>High-stress consumers spent an average of $169 in online retail transactions compared with $96 for low-stress consumers, suggesting that online channels may be helping households maximize trips, capture promotions and reduce ancillary costs.<\/p>\n<p><iframe id=\"datawrapper-chart-S6RG8\" style=\"width: 0; min-width: 100% !important; border: none;\" title=\"Estimated Quarterly U.S. Retail Sales: Total and E-commerce\" src=\"https:\/\/datawrapper.dwcdn.net\/S6RG8\/2\/\" height=\"585\" frameborder=\"0\" scrolling=\"no\" aria-label=\"Line chart\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">(function(){function e(){window.addEventListener(`message`,function(e){if(e.data[`datawrapper-height`]!==void 0){var t=document.querySelectorAll(`iframe`);for(var n in e.data[`datawrapper-height`])for(var r=0,i;i=t[r];r++)if(i.contentWindow===e.source){var a=e.data[`datawrapper-height`][n]+`px`;i.style.height=a}}})}e()})();<\/script><\/p>\n<p>This helps explain why online sales continue growing faster than retail overall.<\/p>\n<p>Digital commerce increasingly gives consumers tools that support constrained decision-making, such as rapid price comparisons, promotions, subscription benefits, delivery convenience and payment flexibility embedded directly into checkout.<\/p>\n<p>PYMNTS Intelligence also found that digital wallets are becoming more common among consumers facing financial pressure, particularly among young shoppers and households managing tight budgets. Wallet adoption for retail purchases increased during the study period, reinforcing the idea that convenience and financial management are becoming linked in consumer behavior.<\/p>\n<h2><strong>ECommerce Gains Share of Wallet<\/strong><\/h2>\n<p>The Census figures reinforce that digital commerce is increasingly taking share regardless of the broader retail cycle.<\/p>\n<p>ECommerce represented 16.9% of adjusted retail sales during the quarter and 16.8% on a non-adjusted basis, up from 15.9% a year earlier and continuing a long-term climb from pre-pandemic levels.<\/p>\n<p>Physical retail remains central to commerce, but consumers increasingly expect digital capabilities regardless of channel. Retailers have responded with omnichannel fulfillment, integrated loyalty offerings and more seamless payments, narrowing the distinction between online and offline experiences.<\/p>\n<p>The first-quarter data showed eCommerce outperforming total retail for the third consecutive quarter on both quarterly and annual growth measures.<\/p>\n<p>Payment flexibility is becoming part of the online value proposition. PYMNTS Intelligence suggested consumers under financial pressure are increasingly pairing digital shopping with tools that help manage cash flow, including digital wallets, installment options and payment credentials stored at checkout. This does not necessarily indicate greater borrowing appetite. It reflects a preference for more control at the point of purchase, where consumers can manage timing and complete transactions with less friction.<\/p>\n<p>The pattern suggests digital commerce\u2019s role in retail is evolving. Online sales are less of a discretionary channel and more of a practical one. They\u2019re a place where consumers look for convenience, stretch budgets and maintain purchasing power even when broader spending growth remains measured.<\/p>\n<p><em>For all PYMNTS digital transformation coverage, subscribe to the daily <\/em><a href=\"https:\/\/pymnts.com\/subscribe\/\"><em>Digital Transformation Newsletter<\/em><\/a><em>.<\/em><\/p>\n\r\n<\/div>\r\n<script>\r\n\twindow.pymntsAllowedArticleCount = 1;\r\n\twindow.pymntsPostID = 3745630;\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content \u2014 no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3745696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","pymnts_footnotes":""},"categories":[11436],"tags":[4954,6801,4152,13328,9206,133069,9621,5299],"class_list":["post-3745630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-consumer-spending","tag-digital-wallets","tag-ecommerce","tag-featured-news","tag-news","tag-pymnts-news","tag-retail","tag-whats-hot"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online Sales Jump as Shoppers Hunt for Control<\/title>\n<meta name=\"description\" content=\"Consumers are becoming more selective about where and how they buy as they turn to online channels for deals and pricing comparisons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Sales Jump as Shoppers Hunt for Control | PYMNTS.com\" \/>\n<meta property=\"og:description\" content=\"The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"PYMNTS.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pymnts\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pymnts\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T15:46:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T02:25:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"719\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PYMNTS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pymnts\" \/>\n<meta name=\"twitter:site\" content=\"@pymnts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/\"},\"author\":{\"name\":\"PYMNTS\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/person\\\/9f0152ca483ca33a5d8121739eadfe4b\"},\"headline\":\"Online Sales Jump as Shoppers Hunt for Control\",\"datePublished\":\"2026-05-19T15:46:19+00:00\",\"dateModified\":\"2026-05-20T02:25:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/\"},\"wordCount\":609,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eCommerce-retail-consumer-spending.jpeg\",\"keywords\":[\"Consumer Spending\",\"digital wallets\",\"ecommerce\",\"Featured News\",\"News\",\"PYMNTS News\",\"Retail\",\"What's Hot\"],\"articleSection\":[\"eCommerce\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/\",\"name\":\"Online Sales Jump as Shoppers Hunt for Control\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eCommerce-retail-consumer-spending.jpeg\",\"datePublished\":\"2026-05-19T15:46:19+00:00\",\"dateModified\":\"2026-05-20T02:25:01+00:00\",\"description\":\"Consumers are becoming more selective about where and how they buy as they turn to online channels for deals and pricing comparisons.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eCommerce-retail-consumer-spending.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eCommerce-retail-consumer-spending.jpeg\",\"width\":1200,\"height\":719,\"caption\":\"Shipping boxes on front porch of home\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/news\\\/ecommerce\\\/2026\\\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pymnts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Sales Jump as Shoppers Hunt for Control\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#website\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/\",\"name\":\"PYMNTS.com\",\"description\":\"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pymnts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#organization\",\"name\":\"PYMNTS\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PYMNTS_2023_logo_black-1.png\",\"contentUrl\":\"https:\\\/\\\/www.pymnts.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/PYMNTS_2023_logo_black-1.png\",\"width\":3329,\"height\":687,\"caption\":\"PYMNTS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pymnts\\\/\",\"https:\\\/\\\/x.com\\\/pymnts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pymnts.com\\\/#\\\/schema\\\/person\\\/9f0152ca483ca33a5d8121739eadfe4b\",\"name\":\"PYMNTS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g\",\"caption\":\"PYMNTS\"},\"description\":\"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pymnts\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pymnts-com\",\"https:\\\/\\\/x.com\\\/pymnts\"],\"url\":\"https:\\\/\\\/www.pymnts.com\\\/author\\\/pymnts\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online Sales Jump as Shoppers Hunt for Control","description":"Consumers are becoming more selective about where and how they buy as they turn to online channels for deals and pricing comparisons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Online Sales Jump as Shoppers Hunt for Control | PYMNTS.com","og_description":"The most revealing number in the latest spate of retail data may not be how much consumers in the United States spent. It may be that 16.9% of all retail","og_url":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","og_site_name":"PYMNTS.com","article_publisher":"https:\/\/www.facebook.com\/pymnts\/","article_author":"https:\/\/www.facebook.com\/pymnts","article_published_time":"2026-05-19T15:46:19+00:00","article_modified_time":"2026-05-20T02:25:01+00:00","og_image":[{"width":1200,"height":719,"url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","type":"image\/jpeg"}],"author":"PYMNTS","twitter_card":"summary_large_image","twitter_creator":"@pymnts","twitter_site":"@pymnts","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#article","isPartOf":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/"},"author":{"name":"PYMNTS","@id":"https:\/\/www.pymnts.com\/#\/schema\/person\/9f0152ca483ca33a5d8121739eadfe4b"},"headline":"Online Sales Jump as Shoppers Hunt for Control","datePublished":"2026-05-19T15:46:19+00:00","dateModified":"2026-05-20T02:25:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/"},"wordCount":609,"publisher":{"@id":"https:\/\/www.pymnts.com\/#organization"},"image":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","keywords":["Consumer Spending","digital wallets","ecommerce","Featured News","News","PYMNTS News","Retail","What's Hot"],"articleSection":["eCommerce"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.pymnts.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","url":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","name":"Online Sales Jump as Shoppers Hunt for Control","isPartOf":{"@id":"https:\/\/www.pymnts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#primaryimage"},"image":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","datePublished":"2026-05-19T15:46:19+00:00","dateModified":"2026-05-20T02:25:01+00:00","description":"Consumers are becoming more selective about where and how they buy as they turn to online channels for deals and pricing comparisons.","breadcrumb":{"@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#primaryimage","url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","contentUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","width":1200,"height":719,"caption":"Shipping boxes on front porch of home"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pymnts.com\/"},{"@type":"ListItem","position":2,"name":"Online Sales Jump as Shoppers Hunt for Control"}]},{"@type":"WebSite","@id":"https:\/\/www.pymnts.com\/#website","url":"https:\/\/www.pymnts.com\/","name":"PYMNTS.com","description":"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.","publisher":{"@id":"https:\/\/www.pymnts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pymnts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pymnts.com\/#organization","name":"PYMNTS","url":"https:\/\/www.pymnts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pymnts.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2023\/05\/PYMNTS_2023_logo_black-1.png","contentUrl":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2023\/05\/PYMNTS_2023_logo_black-1.png","width":3329,"height":687,"caption":"PYMNTS"},"image":{"@id":"https:\/\/www.pymnts.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pymnts\/","https:\/\/x.com\/pymnts"]},{"@type":"Person","@id":"https:\/\/www.pymnts.com\/#\/schema\/person\/9f0152ca483ca33a5d8121739eadfe4b","name":"PYMNTS","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/679fcf5c2ed5358e99e8e23b22e3b5d761e37bdb76fa7b0e13d8ecd9ff01bf88?s=96&d=blank&r=g","caption":"PYMNTS"},"description":"The latest global news and analysis in payments, retail, fintech, financial services and the digital economy.","sameAs":["https:\/\/www.facebook.com\/pymnts","https:\/\/www.linkedin.com\/company\/pymnts-com","https:\/\/x.com\/pymnts"],"url":"https:\/\/www.pymnts.com\/author\/pymnts\/"}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/pymnts.com\/news\/ecommerce\/2026\/online-sales-jump-10percent-consumers-lean-into-digital-shopping\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":[],"rendered":"","tracker_url":"https:\/\/cdn.parsely.com\/keys\/pymnts.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.pymnts.com\/wp-content\/uploads\/2026\/05\/eCommerce-retail-consumer-spending.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3745630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/comments?post=3745630"}],"version-history":[{"count":4,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3745630\/revisions"}],"predecessor-version":[{"id":3747687,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/posts\/3745630\/revisions\/3747687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/media\/3745696"}],"wp:attachment":[{"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/media?parent=3745630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/categories?post=3745630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pymnts.com\/wp-json\/wp\/v2\/tags?post=3745630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}